Greenline — More Green at Home

A self-initiated multi-channel campaign for a fictional City of Perth urban greening subsidy. Greenline gives every household a free native plant starter kit — the brief was to make a civic programme feel warm, personal, and worth sharing. The project covers social media (Instagram grid, Stories, Facebook), a launch email, and event promotion for a companion workshop series, all built around bold typographic pairings and an earthy palette of sage, ochre, and deep green.